Member Exclusive

Marketing Briefing: Why banks are outsourcing their marketing initiatives

  • Banks are diving headfirst into marketing, but how are they organizing their marketing strategies?
  • Plus, VP head of sales and marketing at Kabbage from American Express Brett Sussman dives into the company’s latest research into SMB recovery.
Rivka Abramson | August 11, 2022
close

Email a Friend

Marketing Briefing: Why banks are outsourcing their marketing initiatives

 

subscription wall for TS Pro

0 comments on “Marketing Briefing: Why banks are outsourcing their marketing initiatives”

10-Q, Member Exclusive

Bank of America on unlocking greater accessibility in reward programs

  • How effective are reward programs in retaining customers, how do different generations interact with them, and how accessible are they to the average consumer?
  • Shikha Narula, Bank of America's Head of Rewards, shares how Bank of America's Preferred Rewards program measures and evaluates its performance in these areas.
Sara Khairi | November 25, 2024
10-Q, Member Exclusive

Trump 2.0: Can Wall Street handle round two?

  • With the leader now chosen, it's time to face the bigger question: what impact will Trump's victory have on the nation, the economy, and the banking sector?
  • While there’s plenty of talk around this topic, we narrow in on the core cause-and-effect dynamics that could unfold in the banking sector.
Sara Khairi | November 18, 2024
10-Q, Member Exclusive

The little-noticed side of TikTok finance: From off-the-wall money tips to fresh perspectives

  • Following TikTok for financial advice is about learning to separate the real value from the misleading chatter.
  • We look at one of the more grounded voices in the TikTok financial space and discuss why her content may make practical sense for those looking to improve their financial journey -- especially women.
Sara Khairi | November 11, 2024
10-Q, Member Exclusive

What practices could differentiate banks in the talent war, even if they ruffle their feathers?

  • Reports of sudden deaths among young people, including One Direction's Liam Payne, have raised alarms. A recent case in the financial sector linked to brutal work hours has particularly gained attention and unsettled the industry.
  • Banks are keen to attract top talent through job fairs and internships, yet may miss out on addressing what employees value beyond salary.
Sara Khairi | November 04, 2024
10-Q, Member Exclusive

Banks are maturing in their AI journey, but is ROI still a distant goal?

  • We look at the progress banks have made on their journey toward AI maturity.
  • Traditional banks are making progress with the integration of advanced AI, but are we jumping the gun by seeking ROI from banks’ foundational AI investments at this point?
Sara Khairi | October 28, 2024
More Articles