Embedded Finance, Member Exclusive
From ‘banks as destinations’ to ‘banks as infrastructure’: How J.P. Morgan Payments, Citi, and U.S. Bank are embedding themselves into the digital economy
- The concept — from ‘banks as destinations’ to ‘banks as infrastructure’ — has transitioned from theory to execution.
- Banks are increasingly where you don’t see them, embedded into platforms you already use, providing payments, and even lending in the background of marketplaces, apps, and enterprise systems.
Not so long ago, banks were destinations, places people visited physically, accessed through apps, or contacted by phone to manage their finances. Today, that model has evolved. Banks are increasingly where you don’t see them, embedded into platforms you already use, providing payments, and even lending in the background of marketplaces, apps, and enterprise systems.
This concept — from ‘banks as destinations’ to ‘banks as infrastructure’ — has transitioned from theory to execution. It’s playing out in real-time, as some of the world’s most established banks reconfigure themselves for the embedded finance economy.
A clear view of this transformation in action can be seen through the initiatives of J.P. Morgan Payments, Citi, and U.S. Bank.
J.P. Morgan Payments: Powering platforms, not competing with them
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