Daily Tearsheet: The BNPL spell and donut deliveries

  • We take you behind the scenes of a new B2B marketing campaign using creative incentives.
  • Also, partnerships are changing BNPL -- here's how.

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Daily Tearsheet: The BNPL spell and donut deliveries

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The Acquire Podcast Ep. 8: Billboards, donuts, and QR codes: Flexbase is building awareness

In today's episode of the Acquire Podcast, Rebecca is joined by Flexbase’s Zaid Rahman, founder and CEO, and Joey Randazzo, head of growth.

Flexbase is a payments platform for construction companies. Rahman and Randazzo dive into their standout approach to brand awareness – from blanketing one city at a time, putting up billboards off highways, and shipping mysterious donut boxes to roll out the Flexbase card, a credit card that meets the unique needs of the construction industry. 

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Why partnerships are changing the BNPL game

Installments are flexing a new muscle for a new generation of consumers looking for flexible, uncomplicated ways to pay. We’ve seen this trend building for years. Now, BNPL options are accelerating along with the rise in a range of digital conveniences – from shopping online to tapping to pay and curbside pickup. 

As this space grows, issuers, acquirers, and fintechs need to decide not only if they’ll offer BNPL solutions, but how they’ll do it.

Visa Ready for BNPL enables fintechs and select issuers to easily and quickly integrate Visa’s solutions.

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Just look at the charts

The dilemma with payment option diversification 

Source: CashEssentials

BNPL's influence on FICO scores

Source: FICO

Today's stories

KeyBank is getting in on fintech fun
The bank recently acquired GradFin, a fintech that offers access to student loan counseling, as part of its ongoing strategy to go big on digital transformation. (PYMNTS)

A for effort, maybe?
Following its institutional offering, DeFi platform Compound has been getting some blurry ratings from S&P Global ratings. Its product Compound Treasury got a B- from the arbiter of creditworthiness, which means both speculation and potential. (CoinDesk)

Goldman Sachs holds back on SPAC
With the SEC's set of new SPAC-themed rules on the table, the bank has decided to hold back on growing its special acquisition business. (CNBC)

McKinsey is McCrazy about payments
The latest edition of McKinsey on Payments examines how the industry has been evolving and some of the major pioneers disrupting the industry. (McKinsey)

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