Daily

Daily Tearsheet: Product-first and the SEO burst, and how fintech brands pick the right suppliers

close

Email a Friend

Daily Tearsheet: Product-first and the SEO burst, and how fintech brands pick the right suppliers

Tearsheet provides daily summaries of the top news stories and events, like this piece, in a nifty, neat, nicely-packaged daily email. Stay informed. Subscribe here.

How do fintech brands choose the right partners to grow their business?

The nature of financial service providers has undergone an overhaul. Today, giant financial institutions face their biggest threats not from overseas competitors looking to expand, but from startups a fraction of their size, and increasingly, from companies whose core business has nothing to do with finance.

Behind the scenes, there’s an entire landscape of core technology providers that are empowering car retailers to sell insurance, and food-delivery platforms to offer loans — like the Grab super app in Asia. This begs the question: how do distributors, which in this case are front-end brands like Uber and Robinhood, choose the right supplier – firms like FIS and Stripe – to launch and grow their business?

While getting in touch with a supplier is not difficult, the real effort is in finding synergy between two firms that sets both off on a path to success.
Read more

The latest briefing

Marketing Briefing: The case of product-first and the SEO burst

In this week’s briefing, we cover what’s new in marketing for banks – big, small, and digital alike. Plus, we’re digging into SEO in the fintech world through some interesting numbers.

For this briefing, Keith Brannan, CMO of Kasasa, shares some of the biggest marketing trends and challenges he’s currently seeing in the industry among big incumbents, fintechs, community banks, and credit unions alike. Kasasa is a financial service provider that sells marketing products and technology to small banks and credit unions.

Read more (exclusive to Outlier members)

Just look at the charts

1. Areas of growth for banking as a service

Source: Brice GROCHE

2. Embedded payments: convergence of payments and software in merchant payments

SourceNicolas Pinto

Today’s stories

Klarna seeks to raise $1 billion at a lower valuation
Klarna is seeking to raise new funds that could value the fintech giant at almost a third less than the roughly $46 billion valuation it achieved just under a year ago (WSJ)

JPMorgan chief tries to rekindle Wall St glow at investor day
Jamie Dimon’s reputation as a favorite of Wall Street will be put to the test next week as he holds the company’s first investor day in two years, amid criticism of his pay package and spending plans for the biggest US bank (Financial Times)

Regulators are paying attention to UST
Regulators and lawmakers are looking at the collapse of TerraUSD as a question of whether algorithmic stablecoins are safe for crypto investors, as well as whether there are broader financial stability concerns with them (CoinDesk)

Finding the new stable points in venture capital
The startup ecosystem and the LP community is changing — and venture capital firms need to strategically reorient themselves if they want to survive (FinTech Junkie)

Stay ahead of the game with Outlier — Tearsheet’s exclusive members-only content program and join the leading financial services and fintech innovators reading us every day.

0 comments on “Daily Tearsheet: Product-first and the SEO burst, and how fintech brands pick the right suppliers”

Daily

Daily Tearsheet: Banks’ role in the climate crisis, greenwashing on Wall Street, and DataDay Conference 2022 videos

Sara Khairi | June 24, 2022
Daily

Daily Tearsheet: A day in the life of MX’s VP of product, and is the ‘Apple Pay Later’ hype warranted?

  • It's always interesting hearing about how professionals spend their time and what propels them to the top of their games.
  • Also, our new Banking on the Planet Conference and an Outlier Briefing that looks at Apple's new BNPL product.
Sara Khairi | June 23, 2022
Daily

Daily Tearsheet: Say hello to Microsoft’s alternative to Excel, Amount and Stilt on the future of lending as a service, and the SMB Brexit

  • Microsoft is recommending a new alternative to its Excel-centric PFM.
  • As Brex abandons SMBs, lending as a service is filling in the void.
Sara Khairi | June 22, 2022
Daily

Daily Tearsheet: Credit Karma’s new cash back rewards program, Money 20/20 takeaways, and the challenges of ESG reporting

  • Tearsheet's daily coverage looks at Credit Karma's move deeper into payments and rewards -- this time, with a debit card.
  • Also, ESG and our takeaways from Europe's biggest fintech conference.
Sara Khairi | June 21, 2022
Daily

Daily Tearsheet: Chase CPO on the transformation of traditional banking, how the microchip shortage is affecting payments, and the SMB/fintech fairytale

Sara Khairi | June 20, 2022
More Articles