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Daily Tearsheet: Product-first and the SEO burst, and how fintech brands pick the right suppliers

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Daily Tearsheet: Product-first and the SEO burst, and how fintech brands pick the right suppliers

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How do fintech brands choose the right partners to grow their business?

The nature of financial service providers has undergone an overhaul. Today, giant financial institutions face their biggest threats not from overseas competitors looking to expand, but from startups a fraction of their size, and increasingly, from companies whose core business has nothing to do with finance.

Behind the scenes, there’s an entire landscape of core technology providers that are empowering car retailers to sell insurance, and food-delivery platforms to offer loans — like the Grab super app in Asia. This begs the question: how do distributors, which in this case are front-end brands like Uber and Robinhood, choose the right supplier – firms like FIS and Stripe – to launch and grow their business?

While getting in touch with a supplier is not difficult, the real effort is in finding synergy between two firms that sets both off on a path to success.
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The latest briefing

Marketing Briefing: The case of product-first and the SEO burst

In this week’s briefing, we cover what’s new in marketing for banks – big, small, and digital alike. Plus, we’re digging into SEO in the fintech world through some interesting numbers.

For this briefing, Keith Brannan, CMO of Kasasa, shares some of the biggest marketing trends and challenges he’s currently seeing in the industry among big incumbents, fintechs, community banks, and credit unions alike. Kasasa is a financial service provider that sells marketing products and technology to small banks and credit unions.

Read more (exclusive to Outlier members)

Just look at the charts

1. Areas of growth for banking as a service

Source: Brice GROCHE

2. Embedded payments: convergence of payments and software in merchant payments

SourceNicolas Pinto

Today’s stories

Klarna seeks to raise $1 billion at a lower valuation
Klarna is seeking to raise new funds that could value the fintech giant at almost a third less than the roughly $46 billion valuation it achieved just under a year ago (WSJ)

JPMorgan chief tries to rekindle Wall St glow at investor day
Jamie Dimon’s reputation as a favorite of Wall Street will be put to the test next week as he holds the company’s first investor day in two years, amid criticism of his pay package and spending plans for the biggest US bank (Financial Times)

Regulators are paying attention to UST
Regulators and lawmakers are looking at the collapse of TerraUSD as a question of whether algorithmic stablecoins are safe for crypto investors, as well as whether there are broader financial stability concerns with them (CoinDesk)

Finding the new stable points in venture capital
The startup ecosystem and the LP community is changing — and venture capital firms need to strategically reorient themselves if they want to survive (FinTech Junkie)

Stay ahead of the game with Outlier — Tearsheet’s exclusive members-only content program and join the leading financial services and fintech innovators reading us every day.

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