Daily Tearsheet: Marketing to the new hybrid consumer/business + payment rings (really)

  • Financial marketers have their hands full with gig economy workers who are both consumers and businesses.
  • On Tearsheet today, we also explore the second coming of payment rings and BNPL as a service.

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Daily Tearsheet: Marketing to the new hybrid consumer/business + payment rings (really)

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What's Happening in Payments Ep. 6: Quontic's payment ring, Visa's move into NFTs, and the new Square Stand POS system

what's happening in payments podcast

In this week's episode, podcast host Ismail Umar explores why Quontic Bank decided to launch a contactless payment ring, what Visa’s Creator Program tells us about its interest in NFTs, and what Block offers merchants with its upgraded Square Stand point of sale system.

Read / listen more

Marketing briefing: How do you market to a business/consumer hybrid?

The gig economy is heating up. Meanwhile, corporate spend management tools continue to grow in popularity. This puts financial marketers targeting emerging users/businesses in a pickle. Is it B2C? B2B? A hybrid?

All this to say, the line between consumer and business is blurring. How does a brand express that blur?

Plus, we hear from the new head of marketing at Rho, a challenger commercial bank.

Read more (exclusive to Outlier members)

Just look at the charts

1. Stripe's new Financial Connections a wrapper on MX and Finicity

SourceRohit Sharma

2. BNPL as part of the larger consumer credit mix


Today's stories

Stripe getting into everyone's business 
Stripe announced Financial Connections, a new product that will share bank account data with fintech firms, shooting directly across Plaid's (and other aggregators') business (TechCrunch)

Starbucks teases Web3 platform in NFT announcement
The coffee retailer is launching a series of NFTs aimed at experiences, community building and customer engagement. With 30 million users, the Starbucks app is the 2nd most popular form of mobile payment in the US. (CoinDesk)

BNPL going to be everywhere
Fiserv and Alchemy both announced that their platforms will give businesses support for BNPL.

Early Warning unveils synthetic ID fraud tool
Owned by 7 of the largest banks in the US, Early Warning launched Verify Identity, a synthetic identity fraud detection solution for FIs, mobile network providers, corporations and government entities (PYMNTS)

Uh oh: Fintechs’ days of bypassing regulatory scrutiny numbered
In late April 2022, the Consumer Financial Protection Bureau announced it is going to begin conducting examinations of nonbank financial companies that are seen as posing risks to consumers (The Financial Brand)

Led by OnDeck, Enova doubles SMB loans yoy
The lender originated $659 million in Q1 of 2022, more than double the volume over the same period in 2021 and up 14% sequentially from Q4 2021 (deBanked)

Rapyd debuts Virtual Accounts, a local payment tool
Acting as a local bank, the fintech as a service's new tool allows global businesses to accept local bank transfers in more than 25 currencies (PYMNTS)

Stay ahead of the game with Outlier -- Tearsheet’s exclusive members-only content program and join the leading financial services and fintech innovators reading us every day.

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