Daily Tearsheet: Intuit Mint’s latest brand campaign, and our credit system is broken – now how do we fix it?

  • Jack Rubin, VP of Marketing, Partnerships & Advertising Operations at Intuit Mint, joins us on the Acquire Podcast.
  • Also, how to fix the credit system from someone who helped build the current playing field.

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Daily Tearsheet: Intuit Mint’s latest brand campaign, and our credit system is broken – now how do we fix it?

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The Acquire Podcast Ep. 6: Ice cream, puppies, and financial ease with Intuit Mint’s latest brand campaign

In episode 6 of Acquire, Tearsheet’s Marketing Podcast, host Rebecca Alma Cohen, Head of Tearsheet Studios, speaks with Jack Rubin, VP of Marketing, Partnerships & Advertising Operations at Intuit Mint.

Jack most recently spearheaded their latest major brand campaign, It’s Time to Mint. He talks about what they want the consumers to feel when they think about this campaign — the challenge that we all face, which is first being aware of what our spending habits are.

Read/listen more

Our credit system is broken – now how do we fix it?

Evaluating financial identity has been a work in progress for decades. And the goal of the credit risk industry has been and will always be to enable fair access to credit to all.

However, as Sarah reflects on her career journey as a credit risk professional in the U.S. consumer lending industry, building VantageScore, and now exploring credit risk analytics globally at Nova Credit, she has come to realize one thing:

“The modern consumer credit system is broken.”

Read more (sponsored by Nova Credit)

Just look at the charts

1. Walking the talk and driving authentic inclusion

SourceTheodora (Theo) Lau

2. Looking for prospective fintech co-founders?

SourceRex Salisbury

Today’s stories

JPMorgan to separate the roles of chair and CEO?
JPMorgan offered a rare glimpse of its preparations in a securities filing that said a “substantial majority” of investors wanted Jamie Dimon to stay on as non-executive chair when he steps down as chief executive (Financial Times)

Square unveils new POS system for SMBs
Software company Square has announced the next generation of Square Stand, the popular iPad-based POS product for small business users (PYMNTS)

Bank marketing salary trends for 2022
Some of the most in-demand marketing jobs in banking are creatives skilled at developing intuitive and engaging UX — marketing compensation overall is strong, particularly for CMO and Marketing Director positions (The Financial Brand)

Sooner than later — the basketball league’s launch into crypto 
The National Basketball Association (NBA) is digging deeper into Web3, tipping off plans for NFTs in a series of April 7 trademark filings made public (CoinDesk)

Stay ahead of the game with Outlier — Tearsheet’s exclusive members-only content program and join the leading financial services and fintech innovators reading us every day.

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