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Daily Tearsheet: Brand + loyalty + revenues in embedded finance, and Deserve’s new credit card platform

  • We cover a couple stories about embedded finance, including a new product launch by Deserve.
  • Nearly half (47%) of U.S. businesses are currently investing in and planning to launch digital finance solutions.
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Daily Tearsheet: Brand + loyalty + revenues in embedded finance, and Deserve’s new credit card platform

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Brand value, user loyalty, and revenues through the lens of embedded finance

Embedded finance is everywhere, and touches everything, financial and non-financial spaces alike. Embedded finance solutions – leveraged for Banking, Insurance, Lending, and Payments as a Service – are becoming the most widely adopted digital technologies.

The dramatic rise in embedded finance is not expected to slow down anytime soon.

Nearly half (47%) of U.S. businesses are currently investing in and planning to launch digital finance solutions. As a result, the embedded finance market is expected to reach a market value of $138 billion by 2026.

Read more (sponsored by Netspend)

The latest briefing

Lending Briefing: Deserve’s new credit card platform, credit inclusion, and collateral crypto

Software-as-a-service is being extrapolated into various areas in finance, with general financial products and services now being turned into simple code that can be embedded into any existing digital service.

White-label commercial lending is blooming as well, aiming to help companies serve other businesses by giving them easy access to capital. The latest to come to market with such a solution is Deserve, which just launched its Commercial Credit Card Platform.

We spoke to Deserve about this new product – five questions with the fintech’s co-founder and CEO Kalpesh Kapadia.

In other news, credit inclusion is slowly advancing in the US, and community banks are starting to work with crypto lenders to accept portions of their loans for cryptocurrency. 

Read more (exclusive to Outlier members)

Just look at the charts

1. Student loan debt by age

SourceNate Silver

2. Branches continue to be an important channel in delivering results

SourceDavid Jimenez Maireles

Today’s stories

Circle raises $400 million
Circle, a crypto-focused financial technology firm, has entered an agreement for a $400 million funding round that is expected to close in the second quarter of 2022 (TechCrunch)

Fidelity initiates metaverse and digital payments-related ETFs
Fidelity Investments said it plans to offer two ETFs for investors to gain exposure to the broader crypto, blockchain, and digital payment ecosystems (CoinDesk)

FIS launches Banking-as-a-Service hub
Financial technology leader FIS announced its Banking-as-a-Service Hub, enabling banks, credit unions, and fintechs to build the digital banking and payments ecosystems for merchants and consumers (Finextra)

FDIC demands notification of crypto-related activities
All FDIC-supervised institutions that plan to engage in, or that are presently engaged in, any activities involving or related to crypto-assets are now required to inform the FDIC (Crowdfund Insider)

Deserve debuts Commercial Credit Card Platform
Deserve announced it can now empower its banks and B2B clients via a new tool, the Commercial Card Platform, that enables customers to add a commercial payment card offering to their product lineup (Finovate)

What lies ahead for banks
Recently, the headlines around big bank earnings have focused on expected top-and bottom-line declines. In part, that will be due to the fact that the practice of releasing loan reserves buoyed results in recent quarters (PYMNTS)

Stay ahead of the game with Outlier — Tearsheet’s exclusive members-only content program and join the leading financial services and fintech innovators reading us every day.

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