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Daily Tearsheet: Affirm’s Erika White on capturing Millennial humor, & a day in the life of president & GM of consumer at Yahoo

  • In episode 14 of Acquire, Tearsheet’s Marketing Podcast, host Rebecca Alma Cohen, Head of Tearsheet Studios, speaks with Erika White, VP of marketing and communications at Affirm.
  • Also, Amazon is launching a card for sellers.
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Daily Tearsheet: Affirm’s Erika White on capturing Millennial humor, & a day in the life of president & GM of consumer at Yahoo

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The Acquire Podcast Ep. 14: Affirm’s Erika White on capturing Millennial humor, the flywheel effect, and marketing BNPL

In episode 14 of Acquire, Tearsheet’s Marketing Podcast, host Rebecca Alma Cohen, Head of Tearsheet Studios, speaks with Erika White, VP of marketing and communications at Affirm.

Affirm is of course one of the prominent Buy Now Pay Later players today, making life’s big (necessary and not so necessary) purchases affordable across major brands from Walmart to Expedia to Neiman Marcus.

Erika speaks about Affirm’s most recent ad campaign, positioning Affirm as the go-to solution for Millennials during two pretty hilarious life situations – and about marketing BNPL at large.

Listen / read more

From Sydney to New York: A day in the life of Joanna Lambert, president and GM of consumer at Yahoo

Joanna Lambert is the president and GM of consumer at Yahoo, where she’s been working for the last four years. She has an extensive background in financial services, having previously worked at American Express for almost 14 years, and more recently at PayPal for three years.

Joanna Lambert moved from Australia to the US with her family at the end of 2005 and has been living in New York ever since.

We take a look at what a typical day in Joanna’s life looks like.

Read more

Just look at the charts

1. Are we moving to a fee-free future?

Source: CCG Insights

2. Services consumers are interested in getting from their banks — and willing to pay for them

SourceRon Shevlin

Today’s stories

Amazon introduces a new digital wallet – for sellers
During the next few months, Amazon is launching Amazon Seller Wallet, a solution intended to provide the e-tail giant’s selling partners more capability to determine how much and when to convert their funds. The tool will enable third-party Amazon sellers to hold, view, and transfer Amazon store proceeds directly to their bank account on their schedule. (Chain Store Age)

Cardless taps into the AmEx platform
Credit card FinTech Cardless has formed an agreement with American Express that lets several of America’s highest profile brands launch digital-first cards on the Cardless platform. Customers will get access to unique rewards from their favorite brands as well as popular American Express benefits, including Amex Offers (for things like shopping, travel, dining services, entertainment, etc.) and Global Dining Access by Resy. (PYMNTS)

Chase and Instacart launch the first credit card for grocery delivery fans
US-based retail enablement platform Instacart and co-brand card issuer Chase have launched a new Instacart Mastercard credit card — to offer yet another way to access rewards both on and off the Instacart platform. From the weekly grocery shop to beauty products and sports equipment to household essentials, cardmembers will be rewarded with cash back on every purchase from many retailers. (The Paypers)

HSBC’s past may not help its future
Some very sharp minds are at present making an attempt to divine the way forward for HSBC by figuring out how its return on fairness, dividends, regulation, and capital base would change if the financial institution is damaged up as its largest shareholder, the Chinese insurer Ping An, has just lately demanded. The set up of a Communist social gathering committee at HSBC’s Chinese funding banking subsidiary is a prelude of what’s to come back: a sluggish, affected person technique of small steps designed to make inevitable a break-up already decided on excessive in Beijing. (FT)

Stay ahead of the game with Outlier — Tearsheet’s exclusive members-only content program and join the leading financial services and fintech innovators reading us every day.

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