Banking as a Service helps HR and payroll companies to become more customer friendly, and in doing so, create deeper relationships with their end users.
The typical process for a payroll processor is the following: The employer sends the funds to a payroll processor, the processor sees the funds in their ecosystem, and they then send the funds over to an employee’s bank account. Funds are received on a Friday and the employee can do whatever he wants with those funds.
- Lack of engagement: One problem payroll companies have is that they have good engagement from the employers, the people who pay them, but most of the time they lack engagement from employees. Finding ways to improve the end user’s experience is lost due to the focus being on finding ways to offer more benefits. BaaS allows payroll companies and the employers that use them to offer user friendly features without much work.
How BaaS helps
- Increase payroll’s role: BaaS allows payroll processing companies to play a deeper role in their ecosystems. Many times, employees do not have bank accounts, making it harder to pay them. Even employees that do have their own accounts are open to offers of customer-friendly savings accounts.
- Everyday is payday: Early payday is another way for employees to benefit when payroll companies use BaaS. This can work in two ways: Funds can be deposited in the employee's bank account earlier a couple days earlier than the traditional payday, since the bank account is internal and there is no lag time between when the funds are sent and when they hit the account. In more advanced systems, employees can withdraw their salaries daily. For freelancers or workers in the gig economy, this model’s benefits are obvious. Uber, which uses Green Dot as its BaaS provider, is just one example: Drivers can get paid up to 5 times a day instead of waiting for a longer pay cycle.
- Workers need their money: But even traditional salaried employees can partake of salary advance by utilizing companies like Earnin, SalaryFinance, and PayActiv. Some large companies use these firms, like Walmart and Uber. Salary advance can be a help to employees living from paycheck to paycheck, where a small expense can be catastrophic, like their car they use to get to work breaking down.
- Benefits all around: Since users, employees in this example, are generating money by using their debit cards, employers can decide to keep these as additional revenues or give them back as an employee benefit. Even a hybrid is possible. Employers can take in part as revenue and offer the employee the ability to choose his own additional benefit. For example, an employer can offer a percent cash back on debit card spend or to get access to various benefits, like free vision and unemployment insurance.
- Engagement goes up: By using BaaS, payroll companies can easily increase engagement in products they already have. For example, many payroll companies already offer personal finance managers, but since most people send paychecks to accounts held outside their employers, they don’t typically utilize PFMs offered by their payroll companies. By offering an internal bank account, users have much more of a reason to engage and interact with these already-available features offered by the payroll company.
Download Tearsheet's report on Non Intuitive and Interesting Use Cases for BaaS