Banking as a service

BaaS Company Spotlight 2/8: Green Dot – A full service BaaS for non-fintechs

  • Green Dot did much of the early work in the banking as a service industry.
  • Now, the company works with firms like Uber and Apple.
close

Email a Friend

BaaS Company Spotlight 2/8: Green Dot – A full service BaaS for non-fintechs

This spotlight of a leading banking as a service provider is part of Tearsheeet’s coverage of BaaS. Please see our BaaS Buyers Guide for more information.

History

Green Dot is one of the oldest BaaS providers, and in a way, its success helped start the space. With a mission to provide ‘fair and affordable banking services to the masses’, Green Dot’s initial foray into BaaS began with a Walmart partnership in 2004 that allowed unbanked customers access to banking services. 

On the back of the Walmart partnership, Green Dot decided to go full-on BaaS in 2015. It wasn’t until their earnings call in 2016 that the company really went public with this strategy. The Green Dot investor community started to use the term ‘Banking as a Service’, attributing it to Green Dot. Now, with clients like Uber, Apple, and Stash, Green Dot has over 5 million accounts on its platform.

Services provided

Green Dot offers debit cards as a critical piece of their offering. It also provides specialized marketing services to support the success of its program, like card design and presentation. Green Dot handles account origination, payments, compliance and fraud, card issuance, marketing and branding — basically everything needed to run an end to end BaaS program.

Green Dot offers white label apps, customization according to customer requirements, and APIs if customers want to customize on their own.

Differentiator

As Green Dot provides both a bank and BaaS technology, it’s really the fin and the tech, offering a turnkey solution to companies that want to add banking services into their products.

Chief competitor

Green Dot claims there’s not another player in the market that truly does what it does, although with newer offerings in the market like BankMobile, Green Dot may be looking at more competition down the line.

Chief Customer / Core Focus

Green Dot’s target customers are large companies with large customer bases that have unique capabilities and needs in the market and want to build financial services for their customers.

As the population becomes increasingly mobile, people want to interact with the brands that they love. Green Dot enables these companies to offer financial products that represent their brands. Big customers like Uber and Walmart are good partners for Green Dot because they want to operate in financial services but don’t want to be distracted by compliance and regulation, customer care, and managing bank technologies.

Definition of BaaS

“To launch banking products, quickly and efficiently, by using the infrastructure of another established financial services company.”

Future Plans

Green Dot plans to make its partner program one of the leading BaaS providers in the space.

Clients and Case Studies

Uber: Uber drivers used to wait to get paid. Uber wanted to give its drivers the ability to cash out their earnings instantly. So they partnered with Green Dot to issue debit cards to their drivers, allowing them to get paid up to five times per day. The card also offers discounts and cash back on relevant products, like gas and car maintenance.

Apple Pay:  Apple users can pay online and in store using Apple Pay right from their device instead of presenting a debit or credit card. The funds are kept on a virtual debit card issued by Green Dot.

Banking as a Service Buyers Guide

0 comments on “BaaS Company Spotlight 2/8: Green Dot – A full service BaaS for non-fintechs”

Banking as a service, Sponsored

Banking as a Service unlocks opportunities for brands, bigtechs, fintechs, and banks

  • BaaS is a gamechanger for more than the end-users, but the entire financial ecosystem: distributors, enables, and providers.
  • According to Finastra’s latest research, 85% of senior executives are already implementing BaaS solutions, or planning to within the next 12-18 months.
Finastra | March 28, 2022
Banking as a service

Quick take: Piermont Bank eyes embedded business with Unit partnership

  • Piermont Bank announced a new partnership with Unit to expand its product capabilities.
  • The bank says it has an active waitlist of fintechs and it expects to onboard more clients in 2022.
Subboh Jaffery | March 04, 2022
Banking as a service, Business of Fintech

‘People don’t care about privacy’: How payment app Mezu pivoted to become embedded finance platform Alviere

  • Mezu, a privacy-focused payments app, didn't manage to catch on - so the management team decided to turn it into an embedded finance platform - Alviere.
  • Alviere focuses on big brand companies with an existing customer base that want to add banking services to their toolkit.
Iulia Ciutina | December 29, 2021
Banking as a service, Sponsored

Wildfire: The industry-by-industry spread of banking as a service

  • Banking as a service has progressed from its original role enabling neobanks to investing, PFM, and more.
  • One can look at how banking as a service has performed in nearby industries to gauge whether it’s worth adopting.
Q2 | November 09, 2021
Banking as a service, Member Exclusive

Synctera is creating a marketplace model for its banking as a service platform

  • New BaaS firm Synctera is differentiating itself from competitors by giving fintechs options from more than one bank.
  • Still, platform risk could slow the company’s progress.
Rivka Abramson | July 07, 2021
More Articles