A closer look at Citi’s strategy for growing its TTS business in the 2025 BaaS landscape
- Citi continues to build infrastructure through API-driven solutions and deeply integrated partnerships — a strategy that has proven to be a reliable growth engine and a core pillar of the bank’s long-term vision.
- We look at how its Treasury and Trade Solutions (TTS) division is playing a central role in expanding the bank’s footprint in Banking-as-a-Service (BaaS).
Citi CEO Jane Fraser called Citi’s Treasury and Trade Solutions (TTS) ‘a thing of beauty’ during the Q3 2023 earnings call. She explained that this business aligns well with Citi’s core strengths: its global reach, local insight, and capability to support clients across markets.
TTS solutions enable fintechs, platforms, and corporates to access the bank’s global banking infrastructure through API-driven solutions and integrated partnerships. It has been a consistent growth engine for the bank, which reinforces its strategic importance.
Two years later, it remains just that.
Among its many roles, Citi’s TTS arm is helping the bank grow its presence in Banking-as-a-Service (BaaS) and meet rising demand for embedded financial services.
I spoke with Scott Southall, Head of Banking as a Service at Citi, about the bank’s latest initiatives within its TTS division, the key BaaS trends expected to shape the second half of 2025, and how Citi is adapting its strategy in response to those trends.
Recent moves and areas of focus within the TTS division: “Over the past few years, we have seen more businesses move online and connect directly with customers through marketplaces and online platforms, rather than relying on traditional sales methods,” says Scott Southall, Head of Banking as a Service at Citi.
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