Announcement, Library

The 2022 guide to financial marketing, branding, and user acquisition

  • Last month we wrapped up Acquire Conference 2022 – our guide recaps what the top fintech and financial services firms are doing to grow their businesses.
  • Download now to read about what’s next for branding and marketing from the industry’s decision-makers.
close

Email a Friend

The 2022 guide to financial marketing, branding, and user acquisition

Growth is the name of the game. As incumbents position themselves to become more accessible to today’s customers, maturing fintech firms are moving beyond pure customer acquisition and into building lasting brands, leaving financial services and fintech firms fighting for new customers.

With this backdrop, Tearsheet held its second annual Acquire Conference 2022. We brought together the top banks and payment companies to discuss the attributes of successful branding, marketing, product, and customer service in today’s market. We heard from executives at Mastercard, Affirm, Betterment, Acorns, Stash, Strawberry Frog, and more. 

Closing the conference with Acquire Awards, we awarded and celebrated Yotta, Current, Zelle, Lili, Publicis Sapient, Novo, Wachsman, and recognized a dozen other honorable mentions. 

Download the guide to read about what’s next for marketing from the top marketers in our industry:

  • Why clarity, consistency and cohesion deliver breakthrough brand creative 
  • Supporting customer relationships with their finances
  • Brand and acquisition working together
  • Honing the educational sale
  • The inclusive brand allowing companies to extend more easily into new products
  • Evolving loyalty programs emphasizing incentives that stand out
  • Growth and comms in a memestock era
  • And more… 

Download the guide here

0 comments on “The 2022 guide to financial marketing, branding, and user acquisition”

Library, Sponsored

The A-Z of building a compliance program

  • A compliance program is crucial for launching financial products into the marketplace – but the thought of building one may seem like a mammoth task.
  • In its latest eBook, Modern Treasury breaks down the regulatory landscape and sets out an easy-to-follow roadmap for any company to start.
Modern Treasury | September 29, 2022
Data, Library

The 2022 guide to DataDay

  • Financial data continues to power the modern digital finance ecosystem.
  • Tearsheet's DataDay Guide 2022 highlights the big trends, changes, and the companies and products behind the important moves.
Tearsheet Editors | August 03, 2022
Blockchain and Crypto, Library

The 2022 Guide to Bankchain

  • In between DeFi and TradFi are some technologies and players to help bridge the two worlds.
  • Tearsheet’s Bankchain Guide looks at the trends behind traditional FIs adopting new blockchain technology in 2022.
Tearsheet Editors | July 13, 2022
Library, Sponsored

The promise of employment data in the gig economy

  • Financial institutions are failing a third of the workers: the self-employed. That number rises by 2027, when gig workers are projected to make up half of the labor force.
  • Download our latest whitepaper laying the groundwork for what FIs are missing – and all the ways leveraging alternative data can lead the way to a more inclusive financial system.
Argyle | May 31, 2022
Library, Sponsored

WTF is BNPL for Business?

  • The BNPL market reached $226 billion in B2C transactions last year, and continues to soar in 2022. The promise of BNPL in B2B is no less great.
  • Download the guide to learn WTF is BNPL for Business, why it matters, the different solutions available, and how it all works.
Fundbox | May 25, 2022
More Articles