Announcement, Library

The 2022 guide to financial marketing, branding, and user acquisition

  • Last month we wrapped up Acquire Conference 2022 – our guide recaps what the top fintech and financial services firms are doing to grow their businesses.
  • Download now to read about what’s next for branding and marketing from the industry’s decision-makers.
close

Email a Friend

The 2022 guide to financial marketing, branding, and user acquisition

Growth is the name of the game. As incumbents position themselves to become more accessible to today’s customers, maturing fintech firms are moving beyond pure customer acquisition and into building lasting brands, leaving financial services and fintech firms fighting for new customers.

With this backdrop, Tearsheet held its second annual Acquire Conference 2022. We brought together the top banks and payment companies to discuss the attributes of successful branding, marketing, product, and customer service in today's market. We heard from executives at Mastercard, Affirm, Betterment, Acorns, Stash, Strawberry Frog, and more. 

Closing the conference with Acquire Awards, we awarded and celebrated Yotta, Current, Zelle, Lili, Publicis Sapient, Novo, Wachsman, and recognized a dozen other honorable mentions. 

Download the guide to read about what’s next for marketing from the top marketers in our industry:

  • Why clarity, consistency and cohesion deliver breakthrough brand creative 
  • Supporting customer relationships with their finances
  • Brand and acquisition working together
  • Honing the educational sale
  • The inclusive brand allowing companies to extend more easily into new products
  • Evolving loyalty programs emphasizing incentives that stand out
  • Growth and comms in a memestock era
  • And more… 

Download the guide here

0 comments on “The 2022 guide to financial marketing, branding, and user acquisition”

Library, Partner, Podcasts

‘With personalization, you have to start by addressing the silos’: Amdocs’ Bentzi Aviv

  • Just look at successful tech firms to see the value true personalization unlocks.
  • Banks aren't there just yet. But there are moves afoot to accelerate personalized product offers on top of existing core banking software.
Zachary Miller | May 03, 2023
Library, Partner, Podcasts

‘After about 15 minutes, bank customers would say to me, what personalization?’: Amdocs’ Katie Pagenkopf

  • Just look at successful tech firms to see the value true personalization unlocks.
  • Banks aren't there just yet. But there are moves afoot to accelerate personalized product offers on top of existing core banking software.
Zachary Miller | April 26, 2023
Library, Partner, Podcasts

How ChatGPT will power ApexEdge’s next generation product and workforce (Episode 2/2)

  • ApexEdge helps bank and fintech users cancel and negotiate bills.
  • The firm is developing the next generation of its product with ChatGPT at its core in a bid to decouple scaling from hiring.
Zachary Miller | April 24, 2023
Library, Partner, Podcasts

How ChatGPT will power ApexEdge’s next generation product and workforce (Episode 1/2)

  • ApexEdge helps bank and fintech users cancel and negotiate bills.
  • The firm is developing the next generation of its product with ChatGPT at its core in a bid to decouple scaling from hiring.
Zachary Miller | April 19, 2023
Library, Modern Marketing

$360 billion in spending power — Are you Gen Z ready?

  • As consumers, Gen Zers are proving themselves to be quite different from previous generations – and that doesn’t just have to do with being digital-first.
  • Short for 'style and ease', Steez marks our dive into truly understanding the unique demands and preferences of this emerging generation of adults, including in-depth research into consumer behavior and conversations with leading experts in the field.
Tearsheet Editors | November 18, 2022
More Articles