Announcement, Library

Download Tearsheet’s Guide to the Best in User Acquisition, Branding, and Marketing in Financial Services

  • Incumbent financial institutions and fintechs are competing for many of the same customers.
  • Tearsheet turned to top marketers, branders, and experts in user acquisition to see what techniques, strategies, and channels are working.
close

Email a Friend

Download Tearsheet’s Guide to the Best in User Acquisition, Branding, and Marketing in Financial Services

Financial services and fintech firms are fighting for new customers. The pandemic has accelerated the move to digital and that means more competition for brands to acquire new customers and to retain their existing ones.

Incumbents and new players are fighting for customers and growth is the name of the game for seasoned professionals, entrepreneurs, and investors. Marketing will only intensify in 2021.

Tearsheet’s Guide brings together what the top banks and challenger banks, payments firms, and fintech companies are doing to succeed in branding, marketing, product, and customer service in today’s market.

Learn best practices from executives at firms like SquarePayPalMarcus by Goldman SachsCurrentStepCharles SchwabZelleShopifyMoneyLionN26Varo MoneyStashKabbage, and Tally.

Tearsheet’s Guide to the Best in User Acquisition, Branding, and Marketing in Financial Services explores:

  • How the market for new B2B and B2C financial services customers is changing
  • The strategies and techniques top firms are using to bring in new prospects and work them through the funnel/pipeline
  • The marketing channels that are working for banks to identify new prospects and onboard them
  • The relationship between product and marketing and the feedback loop that powers innovation
  • How customer service and success teams are working their ways up the value chain to help top firms grow

Download the guide here

0 comments on “Download Tearsheet’s Guide to the Best in User Acquisition, Branding, and Marketing in Financial Services”

Library, Sponsored

The A-Z of building a compliance program

  • A compliance program is crucial for launching financial products into the marketplace – but the thought of building one may seem like a mammoth task.
  • In its latest eBook, Modern Treasury breaks down the regulatory landscape and sets out an easy-to-follow roadmap for any company to start.
Modern Treasury | September 29, 2022
Data, Library

The 2022 guide to DataDay

  • Financial data continues to power the modern digital finance ecosystem.
  • Tearsheet's DataDay Guide 2022 highlights the big trends, changes, and the companies and products behind the important moves.
Tearsheet Editors | August 03, 2022
Blockchain and Crypto, Library

The 2022 Guide to Bankchain

  • In between DeFi and TradFi are some technologies and players to help bridge the two worlds.
  • Tearsheet’s Bankchain Guide looks at the trends behind traditional FIs adopting new blockchain technology in 2022.
Tearsheet Editors | July 13, 2022
Library, Sponsored

The promise of employment data in the gig economy

  • Financial institutions are failing a third of the workers: the self-employed. That number rises by 2027, when gig workers are projected to make up half of the labor force.
  • Download our latest whitepaper laying the groundwork for what FIs are missing – and all the ways leveraging alternative data can lead the way to a more inclusive financial system.
Argyle | May 31, 2022
Library, Sponsored

WTF is BNPL for Business?

  • The BNPL market reached $226 billion in B2C transactions last year, and continues to soar in 2022. The promise of BNPL in B2B is no less great.
  • Download the guide to learn WTF is BNPL for Business, why it matters, the different solutions available, and how it all works.
Fundbox | May 25, 2022
More Articles