Announcing the 2024 Tearsheet Marketing Awards winners

Tearsheet’s Marketing Awards are the financial industry’s top awards program focused on marketing, customer acquisition, branding, and growth. This generation’s financial services and fintech companies are deeply focused on achieving scale, one customer at a time. The Marketing Awards are intended to identify and celebrate the best customer-facing work in financial services.

We’re proud to announce two of this year’s winners in our content category.

Winner of Best Content Series: StoneX

As it gets increasingly competitive over traders’ attention, numerous brands are vying for their share of the market as their targets find other priorities for their money. 26% of retail investors are looking for platforms to offer tailored news based on holdings and preferences, according to Refinitiv.

It’s against this backdrop that makes equipping existing trading customers with the necessary tools and insights to foster brand loyalty important.

StoneX’s Year in Review (YIR) email campaign aimed to create a tailored experience for clients, fostering reflection on their trading year and equipping them with insights to make informed decisions in 2024. With the power of data visualization driven by tech partner Movable Ink, StoneX delivered personalized, comprehensive summaries to their City Index and FOREX.com clients.

StoneX identified clients’ most and least profitable markets, highlighted top-traded markets, and pinpointed busiest trading days in each personalized summary email. Colorful charts illustrated key metrics, ensuring clients stayed well-informed on their progress throughout the year.

By offering actionable data, StoneX empowered clients to reflect on their trading behavior and make necessary adjustments. Complemented by educational material previewing trading behaviors for 2024, the campaign served to express gratitude towards their engaged clients and provide valuable insights that adapted to each client.

The campaign’s efforts invested in creating this new, dynamic email template has been leveraged for other journeys, creating further production efficiencies through its reusability.

Winner of Best Content Series: Synchrony’s CareCredit

Synchrony’s CareCredit offers healthcare financing options for consumers and their pets; 1 in 10 U.S. residents have or have had a CareCredit credit card.

CareCredit’s mobile app is essential to the customer experience, weaving in the things a cardholder would need access to in the app. Synchrony leveraged its year-end communications to reinforce value with its existing CareCredit cardholder base and build new brand evangelist, thanking cardholders for their loyalty over 2023. The campaign combined reinforcing redeemed value and educating account holders on benefits they can leverage in the year ahead.

CareCredit also wanted the Year-In-Review to go beyond a traditional summary of transactions to serve as a tutorial on how to use the app and highlight the broad range of benefits. Each of the different activities listed in the Year-In-Review also deep-linked to areas in the app where customers could take immediate action to learn more, educating while eliminating friction.

This winning campaign for CareCredit turned out to be one of its highest performing mobile sends, resulting in a significant increase in CTOR.