Fifth Third is leaning on its existing banking relationships and infrastructure to make deposits stickier as AI makes it easier for customers to move money for better yields.
The bank is bringing more money management tools into its apps while using Newline to extend its payments and banking infrastructure to fintechs beyond its own channels.
Citi sees tokenized deposits as a lower-friction way for corporate clients to move money on blockchain while keeping funds within existing banking relationships.
Its expanded Coinbase partnership brings stablecoin acceptance and conversion into the mix, helping Citi defend its role in corporate treasury as digital payments evolve.
EverBank-WaFd shows banks moving beyond the digital-versus-branch debate, combining EverBank’s digital deposits and national lending with WaFd’s branches and relationship banking to own more of the customer relationship.
Circle-Tazapay takes a similar approach from the payments side, adding banking relationships and local payment rails around USDC.
