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Fintech 2.0: Why embedded finance has brought a seismic shift in banking, and how FIs can respond
- For a growing wave of software providers, embedded finance has become the next logical step in capturing significantly more revenue from existing customers — while removing the FI from the equation.
- To stay competitive, financial institutions must take a page from SaaS providers by embedding much needed financial services functionality into their existing digital channels — improving customer retention, deposits, and cross-sell opportunities.