The Atlantic on WSJ iPad app: It’s working


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Interesting analysis on The Atlantic today regarding the WSJ’s paid content experiment on the iPad.

Let’s remember (from the article):

  • Apple sold about 500,000 iPad units in its first week
  • 3200 WSJ iPad apps sold so far at $17.29/mo (or bundled together with other editions)
  • 30,000 current WSJ subs trialing a free version of the app — so room for paid conversion

Rupert Murdoch has been a loud proponent of paid, subscription content as a revenue model.  It will be interesting to see how this all pans out.  Ultimately, it may be Apple, though,  that wins in the whole movement towards new forms of paid financial content.

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