Uncategorized

Site review: The New Bloomberg.com

In the age of researching investments, tradestreaming, and social media, the new Bloomberg.com site falls flat on its face.

My readers typically know me as a fair, objective reviewer of products and services.  And, in truth, I am.  I‘ve been extremely positive about some of the moves Bloomberg (the company) has taken (especially the scoop-up of consumer business/investing mag, BusinessWeek).  But the redesign of the flagship website, Bloomberg.com, doesn’t impress. You can see the preview site here.

While everyone knows Bloomberg for its business of supplying research terminals to the top banks and investment funds, Bloomberg.com has always been a formidable offering for the consumer.  Arguably, their news is written by journalists with more financial training, turning out articles that go deeper on important issues than do those of the firm’s peers.  The result is one of the top investing websites in 2010.

Background

Bloomberg.com has been derided by their competitors as a half-baked offering.  The quip was that Bloomberg was totally focused on the terminals and didn’t care enough about the Web to invest resources in the site.  So, the redesign (I’d have to think) was an attempt to quell those concerns and show that Bloomberg understands this whole social media investing thing and can develop a product that is as relevant as other top investing resources.

Why the site misses the mark

I know what the peeps at Bloomberg were thinking.  They’ve had a black and orange theme going for years on the site that tried too hard to resemble the look and feel of a terminal monitor.  Also, the old site felt jumbled — it gave the user the feeling that new modules were added-on throughout the life of the site wherever they fit.

So, the new site was designed to undo all this.  White background, bright colorful accents.  But, the site looks unprofessional.  It just does.  It also masks the true depth and volume of content that Bloomberg contains.  It looks unfortunately too much like a spam blog.

The Good News

The good news is that the quality of Bloomberg content has not been diminished and I’m sure I will continue to spend a lot of time on the site, reading, learning and trading.  I’ll still tune in to some of the best financial podcasts anywhere.  I’m just disappointed that this may be the final product.

The Customer Effect, Uncategorized

Inside Yielders, the UK’s first regulatory compliant Islamic crowdfunding platform

  • Yielders, an equity-based crowdfunding platform for real estate, is the first Shariah-compliant financial technology company to get regulatory approval in the U.K.
  • The platform's user base is 35 percent non-Muslim, some of whom may be attracted to the ethical investing principles.
Suman Bhattacharyya | May 18, 2017
Sponsored, Uncategorized

FinTech is changing your life, and you don’t even know it

Brandeis University | May 01, 2017
Uncategorized

FinTech Week: By the numbers

  • Empire Startups' inaugural FinTech Week begins today in New York
  • In preparation for 25 forthcoming events over four days, here's a breakdown by the numbers.
Tanaya Macheel | April 24, 2017
Uncategorized

Hi 5! The top five fintech stories we’re following today

  • Retailers may be looking into the future as opposed to implementing for today.
  • Banks are working to get more people comfortable using mobile apps.
Zack Miller | February 06, 2017
Uncategorized

Hi 5! The top five fintech stories we’re following today

  • Credit Karma launches a new free tax prep service into a competitive market.
  • Fintech smells money in auto lending.
Zack Miller | January 30, 2017
More Articles