The Quarterly Review: How Wise’s Scott Viohl is making international payments cool through humor and bold marketing
- In this edition we focus on Scott Viohl, Regional Marketing Lead for North America at Wise.
- We delve into how Wise is amplifying awareness, expansion, and engagement through a marketing push in the US.
Notes from the desk: Welcome to this month’s Quarterly Review, a series where I dive into what executives from some of the best brands in financial services are focusing on in this quarter, as well as how they are planning to achieve their goals. It’s a chance for the industry to learn about what goes on behind an FI’s four walls and how leadership manages their priorities.
But that’s not all: a review implies no mandates, a check in. So stay tuned next quarter to learn whether the executive achieves his plans and translates theory into reality.
In this edition we focus on Scott Viohl, Regional Marketing Lead for North America at Wise.
Not too long ago, Wise rebranded, and although the brand was already pushing the envelope in payments pre-rebrand, the change reinvigorated the firm’s image and style: it made payments – and by extension, Wise – look cool. This week’s edition shows how the brand is bringing the same electricity to its growing marketing efforts in the US by drawing upon successes in Canada.
The focus: Amplifying awareness, expansion, and engagement through a marketing push in the US
Viohl: This quarter marks a pivotal moment for Wise’s brand presence in North America. After 14 years of building international payments infrastructure, we’re now focused on ensuring that millions of Americans and Canadians know that there’s a smarter way to send money abroad than the outdated, expensive methods they’re currently using.
Our focus centers on three key priorities:
