The Quarterly Review: How Acorns’ CFO Seth Wunder turns insights from market research into products and brand awareness

Notes from the desk: Hello and welcome to The Quarterly Review, where I dive into what executives from some of the best brands in financial services are focusing on in this quarter. For the past 5 months, we have surveyed executives from both banks and fintechs about their intentions and goals for the year.
Today, we are checking back in with Acorns’ CFO Seth Wunder.

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In this edition we will check back in CFO and President of Acorns, Seth Wunder.

Executive Summary: 

In May, Acorns’ President and CFO Seth Wunder said the firm was involved in “working to shift the paradigm when it comes to how we think about personal finances and investing”. He hinted that this complex, albeit broad, objective is going to involve the firm’s acquisition of GoHenry playing a bigger role in the firm’s product strategy and would also have an even bigger focus on reaching and communicating to younger consumers.

As we end this year, his objectives have resulted in very tangible strides forward for the firm:

1. A marketing campaign focused on college students called “Guess the Change”.
2. GoHenry and Acorns Early integration with Fitbit which allows kids to interface with financial products in a safe and new manner.
3. First whispers of an app under development for Acorns Early, which will integrate much of GoHenry’s core features but also allow the firm to build out its kids-focused offering more fully.

The Full Review: Seth Wunder reports on product development and drops hints of a new app.