The Quarterly Review: GM and CXO at Laurel Road, Alyssa Schaefer on launching two new products, partnerships, and segmentation
- We spoke to Laurel Road's Alyssa Schaefer in March about her plans for the quarter and she told us that partnerships, products and improving processes through data gathered by their refreshed segmentation strategy will be a major focus.
- Five months later we are checking back in to see how Schaefer rendered her plans to reality and what improvements Laurel Road was able to realize due to this strategic direction.
Notes from the desk: Hello and welcome to The Quarterly Review, where I dive into what executives from some of the best brands in financial services are focusing on in this quarter. For the past 5 months, we have surveyed executives from both banks and fintechs about their intentions and goals for the year.
With H2 2024 already underway, I am excited to bring you our first “review” of this series. It’s where we compare the exec’s goals with results and see how well her plans stood the test of time.
Our review articles in this series are an exclusive offering for our TS PRO subscribers. If you want to dive into the juicy stuff and read the details of their labors and fruits —beyond the executive summary below— please consider upgrading your subscription.
In this edition we will check back in with GM and CXO at Laurel Road, Alyssa Schaefer.
Executive Summary:
In March, I spoke to Alyssa Schaefer, General Manager and Chief Experience Officer at KeyBank’s digital brand, Laurel Road. She highlighted that broadening the firm’s financial and educational offerings, improving its hospital partnership strategy, and leveraging the data and insights produced from their segmentation efforts were major objectives on her agenda for the year.
Schaefer reports success on all fronts:
- In July, Laurel Road launched two new products, namely a loan forgiveness consultation service called Laurel Road Student Loan Freedom and Laurel Road Freedom Plus Checking account.
- Laurel Road has also expanded its hospital partnership network. Schaefer and her team are deepening these relationships through enhancing the products and services Laurel Road can provide its healthcare partners and their employees.
- Schaefer and her team are also using insights from their refreshed segmentation strategy to assess how well her personalization efforts are going, how to better handle customer issues and how to increase consumer banking offerings with KeyBank.
The Full Review: The deep dive on Alyssa Schaefer’s trident of success
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