How two Gen Z women founders are making wealth-building accessible
- Two Gen Z women entrepreneurs founded Alinea Invest with a clear goal: to make investing approachable and relevant from day one for young investors.
- The firm is carving out its path in a niche of finance, guided by a clear value proposition and a willingness to question the usual rules of the game.
Before founding Alinea Invest, co-founders Eve Halimi and Anam Lakhani were where many ambitious young financial graduates aim to be: interning on Wall Street.
That experience gave them a front-row view of how wealth management works under the hood. What stood out wasn’t only how complex the system was, but how far removed it felt. For first-time investors, investing felt like entering a conversation already in progress, dense, unfamiliar, with little context and even less guidance.
“The barrier to entry in wealth management feels impossibly high for new investors,” note Halimi and Lakhani. “Women, in particular, represented a massive white space in the wealth management industry.”
“The traditional wealth management model was never designed with women like us in mind,” they added. “It was built around a very specific client profile, and anyone outside of that profile was essentially an afterthought.”
Anam Lakhani and Eve Halimi, co-founders of Alinea Invest
That realization stayed with them, eventually giving birth to their first financial company. In 2020, they launched the Alinea Invest app around a simple but deliberate idea: Investing should feel approachable and relevant from the start, not something you have to qualify for or can access only after crossing a threshold.
“We founded the company [in 2020] after experiencing firsthand how difficult it was to find investing tools that actually spoke to young people who were just getting started,” says Lakhani.
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