What Klarna, Coinbase, and Chase are building next
- Klarna, Coinbase, and Chase are expanding beyond their core businesses to become part of the routines that generate financial decisions.
- We look beyond today's products to what the three firms are building for tomorrow.
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What Klarna, Coinbase, and Chase are building next
Klarna, Coinbase, and Chase and the business of moving closer to the customer.
This week saw Klarna move deeper into deposits, Coinbase using stablecoins to re-engineer credit access, and Chase building intelligence layers around small business decision-making.
These moves offer a snapshot of how financial firms are searching for growth beyond the boundaries that originally defined them.
Klarna: Turning spending behavior into a deposit engine
Klarna has launched a US high-yield savings account in its app. This is the next step in a longer shift of treating spending and saving as a single behavioral system.
The accounts -– FDIC-insured through WebBank, with no minimums, no fees, and yields above 3% APY -– place Klarna directly inside the deposit economy. “The average American earns less than half a percent on their savings, not because better options don’t exist, but because their bank hasn’t had to compete,” said Sebastian Siemiatkowski, CEO and co-founder of Klarna.
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